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ABOUT US - Rational
WHAT DRIVES US

RATIONALconsidered methods

We take a factual approach to creativity and business development. We achieve our competitive edge through technology, tactical integration, and continual improvement. Together with our clients, we believe in setting realistic and challenging marketing goals. We then provide the resources to achieve these goals. We prefer to involve clients with the process and collaborate with them to improve product and service awareness, as well as long term adoption.

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WHAT DRIVES US

RATIONALconsidered methods

We take a factual approach to creativity and business development. We achieve our competitive edge through technology, tactical integration, and continual improvement. Together with our clients, we believe in setting realistic and challenging marketing goals. We then provide the resources to achieve these goals. We prefer to involve clients with the process and collaborate with them to improve product and service awareness, as well as long term adoption.

3.1.0 /
ABOUT US - Rational

We know how
to empower
your marketing and
make your
business
look
good

WhAT DRIVES US

Marketing today—and in extension, advertising—is part analytic science and part courage. Anyone can tell you to run Google or Facebook advertising campaigns; and it’s common knowledge that these platforms represent ongoing touchpoints with your clientele. You’ll have heard time and again that strong creative can encourage loyalty. What Crankworks brings to the table is the ability to find your customers in places you haven’t considered before.

We can help you grow loyalty through strong, consistent branding, and evolve the strategy as required. In short, we excel at making a plan, working that plan and reassessing the situation periodically with you to ensure it’s always effective. As such, we provide our clients with the ability to asses new solutions before you realize you need them and thereby maximize the impact your marketing has on your bottom line.

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WHAT DRIVES US

Applied PrincipalsValues

  • Our ongoing innovations and processes will assure you that you are responding and adjusting to the market as mediums, channels, communication options as they evolve.
  • Our in-depth insight will help you produce results faster and with less effort.
  • Outsourcing your strategic design and digital marketing to us gives your organization access to the current skill set needed to keep pace with the industry’s evolution – all in a cost-sensitive and cost-effective manner.
  • Our award-winning creative leads with a strategy to produce results.
  • We offer accountability in terms of your ROI and measurement.
  • We provide long term team-centric opportunities to keep skilled labour on your side, who knows your account in depth.
  • Proficient experience in improvement, a/b testing, analysis and reporting producing to elicit better conversion results
  • Proven marketing and advertising processes for easy internal stakeholder onboarding
  • We offer experienced integrated marketing with processes and conclusions that map to your goals.
  • We entertain flexible engagements by hosting piece work, six months, one year, and two years agreements.
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Applied PrincipalsValues

The most
significant
achievements
are those that
benefit others

Key Benefits

  1. Helping you secure brand awareness and build brand tradition.
  2. Strategically integrating your marketing and advertising to maximize their impact and reduce overall costs.
  3. Generating innovative Search Engine Optimization (SEO) plans and quantifiable Search Engine Marketing (SEM) campaigns.
  4. Saving you time.
  5. Simplifying your processes.
  6. Reducing your marketing risk.
  7. Reducing effort and avoiding hassles.
  8. Making you more money.
  9. Reducing the anxiety surrounding your marketing.
  10. Helping you get found.
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Key Benefits
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INSIGHT | RESOURCES

Our work is just like our team: unique, smart, & memorable. When you need results for your marketing dollar? We will build you the strategy, produce inspired creative, roll out informed tactics, and measure the results!

Our long-term periodic support, monthly maintenance and ongoing security monitoring ensure that we respond to online issues within the briefest of delays, if and when they present themselves.

We estimate projects thoroughly, comprehensively, and we walk our clients through all aspects of an upcoming project to ensure we set the right expectations. We honour our pricing. Unless otherwise agreed upon up front, we document and discuss all variances, overages, project creep other costs before initiating any out-of-scope changes.

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WORK | MAINTENANCE | GUARANTEE
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