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Our experience provides us with the ability to cognitively, strategically and practically process and design solutions for an array of marketing and advertising challenges. Many of our key concepts and methods derive from different fields, such as academia, creative design, business, and computer science. We solve wicked problems, those that are ill-defined or tricky by applying problem framing services, solution-focused thinking, abductive reasoning in collaboration with you, the client.
Our company’s research-driven process permits transparency, input, and client participation, so the task of building your business’s “brand essence” becomes a joint exercise. Once the Crankworks team has determined and received approval on your company’s audience drivers, client values, and principles, we develop an effective and relevant marketing communications strategy that will move you toward the goals you seek to achieve.
We produce ardent communications plans and creative that consider usability and go beyond demographic data to determine the psychological factors at work in your ideal client’s buying decisions. Motivations, beliefs, and priorities all become part of the Personas we create for your marketing processes. A Persona-driven customer profiling system provides us with the ability to craft an accessible brand message with authentic aesthetics, and that resonates with your audience’s interests, likes and dislikes.
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USER TASKS
USER QUERY
TOUCHPOINTS
AGE
GENDER
EDUCATION
PERSONALITY
LIFESTYLE
OPINION
We believe in collaboration … It divides tasks and multiplies success!
Your internal marketing staff members are no doubt doing their best, but they might not have the training, skills, experience, insight, creativity, long-term perspective, or drive to incorporate excellence and effectiveness into every aspect of your marketing.
They might not be able to turn projects around overnight or over a weekend. They might not be able to guarantee you can be found online. And maybe they’re not the most outrageous innovators in town. They just might need the explosive boost that the fervent team of committed marketing pros at Crankworks can deliver.
Crankworks is ready to become an extension of your sales and marketing team so you can visualize, energize and magnify your results. Are you ready to rock your marketing? Contact us today to find out how our business can help you grow yours.
Our work is just like our team: unique, smart, & memorable. When you need results for your marketing dollar? We will build you the strategy, produce inspired creative, roll out informed tactics, and measure the results!
Our long-term periodic support, monthly maintenance and ongoing security monitoring ensure that we respond to online issues within the briefest of delays, if and when they present themselves.
We estimate projects thoroughly, comprehensively, and we walk our clients through all aspects of an upcoming project to ensure we set the right expectations. We honour our pricing. Unless otherwise agreed upon up front, we document and discuss all variances, overages, project creep other costs before initiating any out-of-scope changes.
