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ABOUT US - Character
ABOUT US

CharacterINNATE HABITS

The art of distinguishing a company—at a glance—through its marketing collateral requires the kind of visionary strategic thinking and attention to detail around which Crankworks has built its success. Our team members are award-winning innovators and dedicated professionals who thrive on getting our clients the best results possible for the best spend. Our goal is to create optimal buyer experiences on behalf of our clients that match the needs of the target audiences. In collaboration with our clients, we develop brands, award-winning creative, conduct strategic reviews, prepare business cases, facilitate meetings and recommend digital solutions.

ABOUT US

CharacterINNATE HABITS

The art of distinguishing a company—at a glance—through its marketing collateral requires the kind of visionary strategic thinking and attention to detail around which Crankworks has built its success. Our team members are award-winning innovators and dedicated professionals who thrive on getting our clients the best results possible for the best spend. Our goal is to create optimal buyer experiences on behalf of our clients that match the needs of the target audiences. In collaboration with our clients, we develop brands, award-winning creative, conduct strategic reviews, prepare business cases, facilitate meetings and recommend digital solutions.

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ABOUT US - Character

Fundamentally business is built on two things: respect & trust.

Built On Trust

Trust is an important word at Crankworks: our company believes in earning it and working to retain it so that you can focus on the important operational details that will help move you and your business towards the success you’ve been targeting.

Isn’t that why we’re all in business?

Once more, if you’re a visionary thinker—or even if you wish you were—the Crankworks team offers an extended range of services that will help your company evolve your marketing so it keeps pace with the passion at the heart of your goals. Crankworks will help you determine what is working and what more you could be doing to improve your marketing overall. We will ensure you’re visualizing, energizing and magnifying your marketing messages as powerfully as possible within your niche market space. And we’ll do it all with an astonishing level of commitment.

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Built On Trust

 

break through the noise

Applied Values

Expanding your business reach requires an enormous amount of passion, commitment, insight and determination. It also entails a solid understanding of who you are as a business. What values drive your behaviours, and what values drive your client to be who they are within the marketplace.

We live our values every day; as such, we call them our applied values. Living your values permits authenticity with your client base, and a foundation for creative character people can trust you to deliver on time and time again. Our applied philosophy may not be exactly yours, but you feel we might be an excellent addition to your team.

Focus On Results
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Applied Values
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CREATIVITY

Every great plan starts with a vision and Crankworks can help you interpret yours in a way that aligns with your mission and values while appealing to your ideal clients or customers. We are master innovators and designers and we are tenacious researchers. We’ve won awards for our work, and we’ve supported the launch of new products, and extended the life of existing products.

What that means for our clients is that we take pride in developing brands whose look and feel express their company’s unique voice. We deliberately connect with your audience, secure brand awareness and build brand tradition, using identifiable stories that demonstrate a client’s relevance, and leverage their long-term brand equity.

We’ll help your product or service get more impact in the marketplace through marketing designed specifically for you. In short, we are authentically focused on customer engagement.

CREATIVITY
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Innovation

At Crankworks, we love marketing innovation. But we aren’t blinded by its appeal. Marketing has never been about the medium itself, but rather it’s about the right combination of proven tactics and creativity to get your message out there. Our approach to innovation is one that takes what we already know works, we then look at what’s new, and we blend the best of both to meet your needs. We can strategically integrate our clients’ marketing tactics and creative advertising to maximize their impact and reduce their overall costs.

Innovation
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CREATIVITY

Every great plan starts with a vision and Crankworks can help you interpret yours in a way that aligns with your mission and values while appealing to your ideal clients or customers. We are master innovators and designers and we are tenacious researchers. We’ve won awards for our work, and we’ve supported the launch of new products, and extended the life of existing products.

What that means for our clients is that we take pride in developing brands whose look and feel express their company’s unique voice. We deliberately connect with your audience, secure brand awareness and build brand tradition, using identifiable stories that demonstrate a client’s relevance, and leverage their long-term brand equity.

We’ll help your product or service get more impact in the marketplace through marketing designed specifically for you. In short, we are authentically focused on customer engagement.

CREATIVITY
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Accountability

It is our privilege to build trust and secure leads for our clients, and we hold ourselves accountable to generating inspired creative that will produce memorable hallmarks and persuade your audience members with emotional and memorable triggers. Furthermore, Crankworks team members will measure the results we’re getting for you and make them tangible. We generate innovative Search Engine Optimization (SEO) plans and quantifiable Search Engine Marketing (SEM) campaigns. Moreover, we improve measurable outcomes such as: Increased click-through rates, increased email captures, increased page traffic, lower bounce rates, effective retargeting, increased phone traffic, increase customized conversion rates.

Accountability
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Passion

We go deep to get answers. We produce ardent communications plans and go beyond demographic data to determine the psychological factors at work in your ideal client’s buying decisions. Motivations, beliefs, and priorities all become part of the Personas we create for your marketing processes. A Persona-driven customer profiling system provides us with the ability to craft a brand message that resonates with the interests and affinities of your audience.

Passion
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Integrity

We estimate projects thoroughly, and we walk our clients through all aspects of an upcoming project to ensure we set the right expectations. We honour our pricing. Unless otherwise agreed upon up front, we document and discuss all variances, overages, project creep other costs before initiating any out-of-scope changes. Our long-term periodic support, monthly maintenance and ongoing security monitoring ensure that we respond to online issues within the briefest of delays, comprehensively, if and when they present themselves.

Integrity
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Founder’s Statement

Founder’s Statement

The art and science of designing marketing collateral has always been intriguing to the Founder and CEO of Crankworks and when he was a boy he was captivated by what he saw. Later through school and experience he realised how it was done.

Yvan Lamoureux felt that cereal boxes were the fluid expression of an experience that would unfold when the contents were poured into a breakfast bowl. They played with the purchaser’s emotions through the dancing interplay of colour and shape. They told a story and created an expectation. Shampoo bottles contained promises that were communicated by the style of their logo and spacing of the lettering that was stamped on their labels. Ice cream cartons like Blue Boy were a work of art whose value undoubtedly matched the richness of the treat it contained.

In short, Yvan recognized early on that the designs used by the everyday commercial products in his environment had been created with intent, with the goal of imparting meaning above and beyond what was spelt out on the label. Later, having gone to both business school and art school Yvan began his career in marketing and advertising. His first decision to become an artist fed his desire for deeper applied meaning. It was not enough to do work for one’s self in the traditional artist’s sense. He wanted to contribute in his own way to the greater community and in the same manner as he first experienced it. His further pursuit of marketing education and subsequent experience working for and in B2C & B2B industries such as Pharmaceuticals, Medical Device, Retail, Food and Beverage, brought his lifelong study of marketing materials to life, and it has given him and his staff members a solid perspective through which Crankworks consistently supports its clients.

Businesses and other organizations today need to evoke meaning through their marketing—not by jumping on the latest fad and hiding behind “style,” but by dedicating themselves to conceptual execution and delivering on honest communication. Honest communication, as to what is important to them as a business or organization, by extension, what is relevant to their clients or customers. Long term Loyalty doesn’t just happen; it’s intentionally earned.

Yvan is an award-winning marketing and design professional who has been studying the relationship between the stories your brand tells and the results you are getting almost his entire life. His team at Crankworks are likewise chosen for their passion, skills and business integrity. If you’re ready to put this team to work for your team, contact Crankworks today and find out if they are aligned with your vision.

Yvan Lamoureux
CEO & Founder

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Founder’s Statement
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INSIGHT | RESOURCES

Our work is just like our team: unique, smart, & memorable. When you need results for your marketing dollar? We will build you the strategy, produce inspired creative, roll out informed tactics, and measure the results!

Our long-term periodic support, monthly maintenance and ongoing security monitoring ensure that we respond to online issues within the briefest of delays, if and when they present themselves.

We estimate projects thoroughly, comprehensively, and we walk our clients through all aspects of an upcoming project to ensure we set the right expectations. We honour our pricing. Unless otherwise agreed upon up front, we document and discuss all variances, overages, project creep other costs before initiating any out-of-scope changes.

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WORK | MAINTENANCE | GUARANTEE
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