Why Do Dashboards Count & What Should They Tell You?

Dashboards are common analytics tools most businesses use today to visually track, analyze, and display key performance indicators (KPIs), crucial data points, and other metrics.

All of this is vital because it allows you to monitor your business performance, how functional each department is, or how successful specific projects your team is working on are.

This is all possible, as dashboards are a central node connected to most of your APIs, services, files, and attachments. They collect all of this raw data and show it to you in a way that can give you valuable insights through tables, gauges, and charts.

In other words, dashboards are incredibly efficient tools that help you with everything of importance for your entire business.

This is usually enough for many business leaders, but we like to delve even deeper. So, allow us to explain precisely what dashboards can do for you and how important they really are.

How Do Dashboards Work Exactly?

As you can expect, a dashboard can display a wide range of data, so what it is and how it works mostly depends on which type of KPIs and metrics it covers.

Basically, every dashboard will be made and used to answer vital questions about the business. It will give the leader and other executives insight into different kinds of information, which can be analyzed quickly.

As we are mostly interested in dashboards that deal with marketing data, you should know that the best way to design them is to ask questions like:

  • What are the main traffic sources on the website?
  • Was there an increase in search of key terms?
  • What does the marketing funnel look like?

You should also know that your dashboard will focus on giving you a clear overview of operational and analytics data. That same data can then help you make targets and goals, which is the main reason why dashboards are incredibly useful.

When you look at it like that, it’s clear that dashboards are great business intelligence tools that can display visual information anyone can understand. This is key, as a good dashboard is useless unless everyone viewing it can understand all the data. That is why it has to be made in a way that provides you with an objective overview of performance metrics.

But what about the data? How is it gathered for the dashboard to display anything? The answer is complicated, as dashboards collect data in various ways. You can gather data via upload, something that’s rarely done nowadays, as most data is found online.

You will probably get it from services like Google Analytics or an API. Thankfully, most of these methods are automatic, and there’s not much users need to do to make it happen.

Why Do You Need Data Visualized on a Dashboard?

Every business today offers many services. Consequently, leaders need to track numerous metrics and KPIs to ensure everything is going according to plan. With dedicated dashboards, you can do all of this. In fact, sometimes, a dashboard is the only way to track specific metrics and KPIs effectively.

Thanks to the visual and organizational nature of dashboards, you can immediately find what you’re looking for.

Let’s take a look at all the things dashboards allow you to achieve and why they matter:

  • They monitor countless metrics and KPIs in a single place.

Business leaders have been monitoring the same metrics and KPIs for quite some time. However, it used to be much harder in the past. You had to go all over the place to find and collect every number, and now, you can do it all on the dashboard. This allows you to make the necessary changes in real time. As a result, it will never take too long to notice a dip in performance.

  • Reporting is more streamlined and easier.

One of the best things about dashboards is how much time they save for everyone involved. There’s no need to collect data, manage it, and put it all together. This is already too complex, and doing it on a regular basis makes it even harder. With a dashboard, all of this becomes automatic, and all users need to do is view the data and use the insights gained from it.

  • Being on the cloud, a dashboard is available to everyone who needs it.

Most dashboards are now stored on the cloud, and they can be shared with anyone in the business. What’s more, they can be viewed on practically any device, which makes sharing even easier. However, this also means that a dashboard needs to have good security measures — it goes without saying that only the right people should have access to it.

  • Everything on the dashboard is easy to understand.

You don’t have to be a marketing expert to understand the data displayed on a typical marketing dashboard. In the same manner, you don’t have to be part of your sales team to fully grasp the metrics displayed on your sales dashboard. A good dashboard will always use great design and a lot of colours, symbols, and more — all in an effort to display everything in an appealing and easy-to-understand manner.

What’s Next?

As you can see, we at Crankworks are big believers in dashboards, precisely because they are integral parts of our clients’ businesses. That’s also why we like to customize them and make them match your overall goals.

To achieve that, we work with you to get the KPIs of your business right across all media channels. That way, we can determine the kind of return on investment you’re getting from your marketing expenses.

All in all, with our team at the helm of this, you can easily access metrics like engagement, awareness, internal rate of return, net present values, bounce rates, total visits, and so much more.

We use various solutions to achieve such a high level of assistance. Therefore, if you want to learn more, feel free to get in touch with us, as we are here to help.