What Is the Purpose of a Mission Statement? What Is There to Consider?

You must have read hundreds of mission statements without even realizing what they were. But, one thing is for sure — they have caught your attention. The biggest companies in the world have unique mission statements that encapsulate their entire purpose.

No matter if you’re just starting a business or rethinking your company’s goals, a mission statement should be one of the top priorities on your to-do list. They are the most efficient way of saying a lot without using many words.

This article will walk you through everything there is to know about missions and mission statements. We’ll also explain the simplest way of creating a powerful mission statement that would convey your company’s goals.

What’s a Mission Statement?

Every company in the world, no matter how big or small, has a mission. The key is to explain what the mission is without going into too much detail. Take, for example, Twitter, one of the largest social media platforms. Its mission statement says, “Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.”

As you can see, it’s a captivating yet straightforward statement that helps us understand the company’s main objective.

So, simply put, a mission statement is a way of telling people your company’s primary goal and showing them what makes the business stand out from the crowd.

Finding the right combination between the company’s public image and internal communication is essential when creating a mission statement — you need to present the business as a whole.

What Is the Purpose of a Mission Statement?

A mission statement can have a significant impact on your company in many different ways. Below, we’ll explain some of the critical aspects of any mission:

  • They guide the company forward.

Mission statements are the key to navigating your company in the right direction. Once you identify your company’s purpose, you’ll also understand the goals you need to achieve. Without defining a clear mission, your business won’t have a strong foundation.

  • Mission statements can spark new ideas.

While identifying a mission and its statement, you might come across some new ideas. We always recommend working with a group of people — coming up with an impactful mission statement isn’t a one-person job.

Consequently, team members can bring new ideas to the table and take the mission statement to a new level.

  • They focus the business’s attention.

Without a clear mission, you can easily get lost and focus your energy on the wrong things. That’s why the mission statement should serve as a guide throughout — it should represent the company’s gist.

  • They help form and develop the company culture.

On the one hand, a mission statement represents the way a company should act, but at the same time, it dictates how each team member should think about their work. Although it may not seem like it, mission statements can significantly improve employee happiness and satisfaction.

Knowing precisely what their company does removes uncertainty from their everyday jobs and gives the entire company a sense of purpose.

  • They establish consistency

Once you start expanding the business, you’ll need more workforce and departments. As the company grows, you risk losing the focus of your work. However, having a clear mission statement can help the company stay in the same lane.

When making important decisions, every employee will use the existing mission statement as a guide, allowing the company to remain consistent.

  • Mission statements send a powerful message to people.

As we previously mentioned, mission statements are meant for internal communication. However, they are also a way you introduce the company to the world. People outside the company, potential clients and consumers will immediately know what your business stands for. A mission statement should convey the company’s purpose and passion in a few simple words.

Key Elements of a Mission Statement

Starting from scratch and creating a mission statement can put a lot of pressure on you. To help you out, here are the core elements to guide you through the entire process and steer you in the right direction. By answering each of the following questions, you’ll better understand what a company’s mission should be.

These are the essential parts you need to base the statement on:

  • Value — What is the most significant value of the company for both employees and clients?
  • Specificity — Don’t write an essay. Stay on point and think substance over form.
  • Appeal — Strong mission statements are compelling. They should have an emotional appeal and draw the attention of your potential customers.
  • Longevity — Think long-term. A powerful mission statement should be enduring and crafted to last long. Companies that change their mission statements don’t create a consistent business image, which can harm the entire organization.

How to Create Your Own Mission Statement

Now that we’ve explained what a mission statement is, it’s time to help you understand the process of creating one. Keep in mind that this is just a general overview of the process — you don’t have to follow every step strictly.

Here’s what creating a mission statement implies:

  1. Defining the company’s purpose

If you’re working with a group of people (which is highly recommended), take time to discuss the very reason the company exists. This should be your starting point, along with defining the target group and explaining why your business is valuable.

  1. Being specific

The mission statement should be relevant to your domain and industry, but it shouldn’t be hard to remember. If you use too many complicated phrases, people might not understand what the mission is. So, brainstorm ideas and choose the words carefully.

  1. Being inspirational

While having a plausible statement is essential, you should also consider adding an element of empowerment. Your message should inspire your employees to work towards achieving the company’s goal. It will also help customers understand why they should choose your company over others.

  1. Keeping it simple

It’s easy to get carried away and write full pages about the company’s mission. But, the truth is, no one will read them. Nowadays, people quickly get bored; making them read an essay on the company’s goals simply won’t work.

Once you’ve created a first draft of the mission statement, ask for feedback. Hearing what other people have to say will help you make the necessary adjustments and make the message more compelling.

Final Thoughts

A mission statement should be a short message that packs a punch. It’s an essential part of every company as it inspires you and your employees to constantly work towards achieving your shared goals.

That said, don’t be afraid to change it. If you notice your company is moving in another direction, re-think the mission statement and rewrite it to fit your business’s current purpose.